Another successful campaign that turns an athletes celebrity status upside down is the State Farm Discount Double Check campaign with Aaron Rodgers. Then Lionel Messi Will Be Moving On, How The Martin Agency's Fast-Break Game Produced Winning Ads for CarMax, When Company's Due, DoorDash Calms the Feeding Frenzy, Producers' Advice for Taming Chaos and Maintaining Momentum, 5 A.I. One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, Hey, we got this. Its about celebrating each other and being responsible, Montana says while holding a Guinness-branded glass with what appears to be water in it. Bulls superstar point guard Derrick Rose was knocked out of the 2012 playoffs with a serious knee injury that he has yet to return from. Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO. The mascots were played by students in colonial garb with giant, freaky Mardi Gras heads of Ben Franklin and John Marshall that made great targets for rocks, shoes and full cans of PBR. Lewis never reaches the end zone, stating how men, women, and even animals want to be just like him. Who would've known "Beast Mode" had an affinity for fried dumplings. The most classic commercial involving the future Hall of Famer is no different. So he signed with the New Orleans Saints in 2006, and the rest, as they say, is history. He made the most money overall of the four drivers to crack the top 50, but netted the least race winnings. Joe Green had a reputation for being a mean and intimidating player, hence the nickname, but this commercial shows that there is one thing that can make even this tough man smile. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. Some of the most successful examples tend to stick to a clear formula: its best to either double down on the pitchmans reputation, or flip it on its nose and go 180 degrees in the other direction. John Travolta promotes a gardening product with his daughter and some Grease dance move, Michael B. Jordan Maybe they'll relocate to Omaha! Didn't he do 10 spots for Papa John's in the past year alone? He trails only LeBron James, Kobe Bryant and Derrick Rose in overall earnings from endorsements. This was a classic commercial involving the All-Pro safety of the Pittsburgh Steelers. "Obviously, each company has their own metrics to determine if they met ROI and ROO," Rosner said. So, Marino is: They were (sadly, past tense) as precise with pure, head-exploding, I-could-never-have-come-up-with-that-in-a-million-years-and-I'm-super-jealous! In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi. Over the past decade he's been one of Nike's most visible spokesmen. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired That's what Staubach did. The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. Not only is he able to catch small objects while talking with Jay Harris, but he even manages to catch a cheerleader who falls into his lap. Same thing goes for that money Namath says could go into your Social Security account. Furthermore, an ad with a recognizable face can be more entertaining, especially if the pitchman is used correctly. Larry Fitzgerald has proven to be one of the elite wide receivers in the NFL due to his ability to catch every football that is thrown off him. Brees has used the same chant to pump up his teammates in New Orleans since becoming a member of the Saints. Tables Recently-retired NFL quarterback Alex Smith. An unfortunate incident for sure, but at least his bank account wasn't dented. The money Heat superstar Dwyane Wade earned in 2012 was an almost even 50-50 split between salary and endorsement earnings. The browser you are using is no longer supported on this site. And that is, of course, a Coke. Giants quarterback Eli Manning followed in the proud tradition of big brother Peyton by appearing in commercials for absolutely everything. Crosby has lucrative endorsement deals with Reebok and Gatorade in the U.S., as well as deals with Bell Canada and Tim Hortons in his native Canada, all of which he's appeared in commercials for in recent years. Joe Montana Net Worth: Joe Montana is a retired professional American football player who has a net worth of $100 million dollars. AT&T TV Spot, 'Strongest of All Time' Featuring Bo Jackson Model of consistencyentire 17-year career with same team, the Miami Dolphins. Cameras must show field goal attempts, so Allstate won. Retired NFL Star Alex Smith Enters Partnership With Oofos Mayfield's new challenge: Beating Mahomes and the Chiefs this weekend and helping Progressive tackle State Farm in the process. Led Dallas to five Super Bowls, winning two. Griffin has been one of the most visible athlete in advertising over the past 12 months. Ranking the Top 10 Commercials Featuring Current NFL Players So, which agency reminds me of "not as much respect as they deserve," perhaps because they started in a relative advertising hinterland? DeMarcus Ware currently ranks number 8 on the NFLs all time sack leaders list. Williams makes twice that through major sponsorship deals with Nike, Gatorade, Hewlett-Packard, Kraft, McDonalds, Este Lauder and Puma. One-take bake. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. In the 2000 NFL Draft, he was a concave-chested, flat-footed, 6th round pick (199th overall) who was considered "less than optimal" and refused to let anyone change his mental makeup or force "the way things are done" on him, either. Prolific passer. There is A team-first guy to the extreme. Which made me think: With another great NFL season beginning tonight, if the best-ever quarterbacks were advertising agencies, and vice versa. Alex Smith, the first overall National championship at Notre Dame. Three takeaways from Florida Gators first 2023 spring football The author of one of the most beloved commercials of the 1970s laughs sheepishly as she tells the story of how she cast its starring role. This time, they are bringing a friend. After a rough first year, Young exploded in 1992 and won the MVP, and after Montana was traded to the Chiefs, Young never looked back. Really, this was a toss-up between GSP and the agency paired with the No. 1 1. I loved F&Mgreat liberal arts schoolbut let's face it: A "Diplomat" is going to get his ass kicked every time by a Bulldog, a Cougar, a Tiger or a Gator. Some of the highest paid athletes in the worldlike LeBron James, Peyton Manning and Derek Jetercan double, or even triple, their already massive salary with a few commercials per year. After finished playing a hard-fought game, his biggest fan offered Polamalu his Coke Zero. Or the UNICEF "Tap Project." When the drink was nearly taken from him, Polamalu did not hesitate to take his anger out on the people who got in his way. And he actually met his girlfriend, model Kate Upton, while shooting a commercial for MLB 2K12. NASCAR driver Dale Earnhardt Jr. was ranked the No. Hes probably the most prolific pitchman coming out the NFL. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. His flash, precision, pizzazz and turbocharged aerial fireworks were unsurpassed. Papa John's TV Spot, 'Go Two for Pizzas' Featuring Peyton Manning, Visit California TV Spot, 'Average Joes' Ft. January Jones, William Shatner, Skechers Relaxed Fit TV Spot, 'Country Fair' Featuring Joe Montana, Skechers Relaxed Fit Shoes TV Spot, 'Relaxing' Featuring Joe Montana, Papa John's TV Spot, 'Super Bowl 2015 Free Pizza Promo' Ft. Peyton Manning, AT&T Wireless TV Spot, 'Herencia: Gratis Samsung Galaxy S23' [Spanish], This site uses cookies to provide you with a great user experience. Submissions should come only from actors, their parent/legal guardian or casting agency. She provided much information for this column. Or Prudential "Day One." Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. Like Staubach, they started relatively late (1981) compared to the big New York or Chicago names. EDO uses analytics that track brand and product searches and sales when ads air, helping companies and networks determine ads' value during sporting events. He's also been known to promote some really obscure things. Florida State Seminoles place kicker Ricky Aguayo (23) kicks the extra pointduring the college football game between the Florida State Seminoles and the North Carolina Wolfpack on November 3, 2018, at Carter-Finley Stadium in Raleigh, NC. The best NFL players along with the elite television networks make a huge profit off the commercials that are created involving these top athletes. Like Elway, it took heading west for them to really hit their stride, with iconic work like Volkswagen's "The Force" and other notables like Taco Bell "Breakfast Defectors," Dr Pepper, "Fansville" (which is aboutduhfootball! Montana, 64, was long considered the GOAT of NFL quarterbacks for his Super Bowl success, though Tom Brady is zeroing in on his seventh ring on Sunday as his Buccaneers face the Chiefs with whom Montana finished his career in Super Bowl 2021. Four Super Bowl titles. Medicare.govand 1-800-Medicare provide a wealth of information. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. Medicare Advantage is the all-in-one alternative to original Medicare health insurance. How many Super Bowls did Joe Montana win? Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. In the past, The Jeet has shilled for Visa, Fila, and Upper Deck and has also appeared in commercials for ESPN. Original Medicare includes coverage for hospitalization (Part A), medical visits and procedures (Part B) and, at additional cost, prescription drugs (Part D). The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks. Before you enroll in Advantage plans, you must have original Medicare, and you still must pay the Part B premium of $148.50 (in 2021). All the NFL players who retire in 2021 will leave a legacy that lives on. While Medicare Advantage plans include medical, hospital and drug coverage, they can also feature extra benefits not offered by traditional Medicare, such as dental, hearing and vision coverage with no additional premium. But if the Browns upset the Chiefs, and the Los Angeles Rams beat Rodgers' Packers, it could help put a dent in that ad metric. Aaron Rodgers began the widely famous "Discount Double Check" move in quite a few commercials. Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona. the effectiveness of such ads is hardly conclusive, https://www.youtube.com/embed/xffOCZYX6F8, https://www.youtube.com/embed/gZXdjyx4zlk, https://www.youtube.com/embed/_BCWvH2ISyI, https://www.youtube.com/embed/v6mfDJ02VCY, https://www.youtube.com/embed/rvQtn20ytZQ, one featuring an Aaron Rodgers look-alike, https://www.youtube.com/embed/JzQFA2hxyRQ, https://www.youtube.com/embed/fPFgKa6qSGE, https://www.youtube.com/embed/9ikfZelNlPk, https://www.youtube.com/embed/9OolG-Oc0P4, https://www.youtube.com/embed/YUWDPSTUYc8. Maybe because he came from the Canadian hinterlandsthe Canadian Football League, leading the Edmonton Eskimos to a record five straight CFL titles. He is most famous for being the longtime quarterback for the San Francisco 49ers, but he played for the Kansas City Chiefs as well. 9 highest paid American athlete in 2012, and more than half of the almost $30 million he banked came from his play on the field. Watch Joe Montana's 2021 Super Bowl commercial for Guinness Nope. This spot from Miller Lite, like Coke, was a success because it used their NFL pitchmen in a way that went against their reputation. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. "We're going to run heavy this week," Charney told CNBC on Thursday of the company's plan to run Mayfield's Progressive ads across networks, especially ViacomCBS. The conceit is a black-tie dinner for the leagues upcoming 100th season. Long-time Yankee Derek Jeter may be pushing 40, but his advancing age hasn't been pushing down his earning ability. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. Dinner for two at that swanky restaurant: $300. In perhaps the best move of this ad campaign State Farm followed up this series of ads with one featuring an Aaron Rodgers look-alike. This guy just doesn't get the respect he deserves. Retired football players And speaking of running, Fallon's Minnesota homeboy, Frank Tarkenton, gets a nod here because, like the elusive Tarkenton, Fallon ran circles around other creative shops. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Who would've known "Beast In this case, both brothers are acting anything like mature brothers, much less professional quarterbacks. He held virtually every passing record in league history. Pitches like Namaths can be misleading or downright deceptive, starting with the red, white and blue colors that insinuate the ads are from the government, as do the state logos on some mailers. He's also appeared in commercials for the NFL, ESPN and Monday Night Football. Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. Except for Danica Patrick and Dale Earnhardt Jr., there is no NASCAR driver that routinely earns a bigger percentage of his overall income from endorsements than Jeff Gordon. Kyle Orton - Fantasy Football Expert and Potential Politician. The look on her face when you surprise her with Retired football players participating in commercials: priceless. New Florida quarterback Graham Mertz was on It is without question the ESPN run commercial where is blocking any ESPN employees from entering the building. And the better it is for Baker Mayfield's brand.". In the past he's shilled for Nextel, Fritos, Coca-Cola and Tylenol. Last year's event drew over 100 million total viewers for Fox Sports. His massive salary is padded with lucrative endorsement deals. The fact that she earns nearly 35 percent of her income from her performance on the court makes her unique among other female top earners. Have you seen the latest PCH TV commercials starring Terry Bradshaw? The average career length for NFL players is 3.3 years, according to the NFL Players As for those meals and money Joe Willie is pitching? Former players find new football life in commercials, movies, TV Get this delivered to your inbox, and more info about our products and services. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. Packers quarterback Aaron Rodgers is entering the second-to-last year of his contract in 2013, but you can bet that he's got an extension coming his way that may make him the highest paid player in NFL history. What would that look like? I could have easily had Troy Aikman or Terry Bradshaw (four Super Bowl rings each) here. Co-founder Pat Fallon was the son of a Staubach-esque war hero. Seriously. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. Anyone who knows mebecause I typically won't shut up about itknows I'm a huge football fan.