Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. It's authentic.. 23. Smooth, for its "Obey Your Thirst" campaign. Explore our Purpose & Vision, History and more. Sprite will partner with the BET Experience at L.A. Live on June 21 and 22 for DJ Hed Presents Kicksperience sponsored by Sprite. * SurprisinglyRealisticOutcome: A common theme throughout the ads. . Get weekly rundowns straight to your inbox, Get our latest stories in the feed of your favorite networks. And while our fanbase hasnt changed over the years, the world around them has. For more than 30 years, Sprite has supported and embraced the music, culture and community of hip-hop in a refreshingly real way by authentically championing the genres top names and underground artists alike. As an aside to their marketing campaigns, Sprite fostered a healthy relationship with the hip-hop community through sponsoring festivals and events like the BET Cypher series, which made the company one of the fastest growing brands in the soft drink industry for years. The 90s had all of the world sprung on hip hop. This sadhu might have left behind all attachments and renounced the world, but he could not let go of Sprite. 18. Obey your thirst," one of Sprite's early repositioning taglines from Lintas & Partners, served as a sly wink at the role the brand's ads played in reviving its fortunes. Staying hydrated is important for optimal health and performance, and Gatorade Zero is a great way to do it. In 1991, Public Enemy released Apocalypse 91: The Empire Strikes Back. As part of Sprites 'Obey Your Thirst' campaign, TDE's Isaiah Rashad speaks on his humble beginnings and how family and friends gave him the motivation to succeed. #MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the 90s and earlier. Sprite Salutes Hip-Hop With 'Obey Your Verse' - CSP Daily News Two 30-second commercials, called ". Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their I Love The Sprite In You campaign, tapping artists like Kurtis Blow, LL Cool J, Kid 'n Play and more to represent their brand to hip-hop culture. Isaiah Rashad - Obey Your Thirst (Episode 4) . Anybody Else Remember This Sprite Hip-Hop Voltron Commercial Throwback * BattleRapping: The Music/KRSOne[=/=]MC Shan ad featured the two longtime rivals battling it it out on the mic, in a reference to their numerous battles during the "Bridge Wars" in the late 80s. The relationship between hip-hop and alcohol never ended, of course, but has continued to evolve to match the evolution of the lifestyle. Unfortunately for him, upon getting on the escalator his laces get caught in the slots of the stairs so in trying to free himself, he promptly falls over and both the pants and the coat get eaten up by the stairs, leaving him in just his shirt and his underwear. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why. Check out the "Obey Your Thirst" campaign here. The Snoop and Nate track is low key a jam, still. 1:00. Obey Your Thirst. With Kris Kross, they turned it up a notch and had us crunk inside the Sprite can. Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Like many artists, funding his work wasnt easy, and remaining authentic while being sponsored was even harder. By E.J. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. of the agency Lee Garfinkel along with the Creative Directors C.J. 1994 television commercial for Sprite, part of the brand's Obey Your Thirst campaign, featuring a rumination on What Is Cool = grunge? All Rights Reserved. The distance between the borders of the ad and the words are equal. In a turn of events too . Sports drinks, milk, juices, kombucha, beer and liquor, mocktails, etc. Another famous spot has a young boy in a "Make-a-Wish" like program get to wrestle with. The campaign came along when hip-hop was still very much in the background. In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as . Another newer slogan used for Sprite is "Freedom From Thirst". Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Sprite Launches "Obey Your Verse" Campaign With Drake - HYPEBEAST There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do anything!"]]. In 1991, the Wall Street Journal listed the St. Ides ad campaign among one of the worst of the year, which probably didnt matter at the time since WSJ readers werent St. Ides base. From underground parties to themost listened genre in the world, we take a look at the history of hip-hop, and Sprite. So, in 1986 the company cast rapper Kurtis Blow in a commercial for Sprite making it one of the first mainstream brands to feature hip hop stars in a national advertisement. The campaign was the brain child of advertising executive Donald Rifkin, Tupac The gift of speech the power to reach from When We Ride offAll Eyez On Me. Complex even named Wu-Tangs St. Ides spot Shaolin Brew as one of the collectives 100 best songs! Permissions beyond the scope of this license may be available from thestaff@tvtropes.org. In the 80s, Sprite was languishing behind competitor 7Up when parent company Coca-Cola decided to focus on the youth market, and the quickly growing hip-hop culture was part of the strategy. short turn-around for a campaign of this proportion, a series of TV and Before the &qu. Soon, the company would transition to its heavily youth and urban market-focused Obey Your Thirst campaign in 1994. "Being an MC, we try to be cool about what we do," Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 "Obey the Verse" collection . February 27, 2023 equitable estoppel california No Comments . (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, . But amongst the colour and noise the creative team at Sprite identified the stories being told and the resilience of the artists behind them, and sought collaborations. The program, which also includes a podcast series, will eventually lean into other areas where the brand has a credible voicefrom sports to social issues, Richard Toranzo, who oversees social media for Sprite, stated in a recent corporate blog post. The actual Obey Your Thirst campaign was indeed created by the advertising agency Lowe and Partners (in 1993), headed by Chairman and Chief Creative Officer of the agency Lee Garfinkel along with the Creative Directors C.J. Joined by hip-hop talent, influencers and Spritebrand executives, the event will culminate with a panel discussion featuring Shane, Giscombe and Sprite Way talent, who will discuss their personal journeys and share how Spritehas helped advance their careers. , Round table Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. But in the early 90s, the genre was far from Madison Avenue-friendly. Hell, just the other day, the soda giant paired LeBron James with Lil Yachty. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quench their thirst. 12, 2015. . It comes in a primarily silver green, and blue can or a green transparent bottle . Prodigious output or the beginning of massive creative burnout? 21. They were later in hot water with the New York AGs office again, along with the Bureau of Alcohol, Firearms and Tobacco (the ATF) for advertising perceived to the be targeted towards minors, with complaints that it glamorized gang affiliation and promoted sex. Music/{{Nas}}, Grand Puba, and Pete Rock & C.L. The malt liquor 40 oz., with significantly higher alcohol content than beer at around a $2 price point, was already a staple in lower-income neighborhoods and hip-hop culture. [[/note]], * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. Sprite is encouraging their beverage drinkers to take selfies with these cans and upload them to their site, in a chance to win prizes ranging from branded items to concert tickets. Sprite Promotional Mix - Jeanelle Pierre Promotion Mix tooth, and worse, wasn't catching on with the growing "Generation X" across this one particular speech, and the speaker made an aside about The Sprite ad's insinuated message is explicitly and unapologetically claimed by the Bible about . The effort dubbed "Obey You" includes a series of 20 films, where the voice behind the camerathe voice of Spriteencourages teens and young adults to stay true to themselves in any situation of life . ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. Over the past three years Sprite has redesigned their "Obey Your Thirst" campaign with "Obey Your Verse" a campaign aimed at celebrating the artistry of lyricism within the genre. However, if you are 1. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). old campaign of "I like the Sprite in you!" E.J. Beverage companies centering campaigns for the urban demo around black music was nothing new; Coca-Cola had ads featuring artists such as New Edition and Anita Baker singing their hearts out for the cola in the 80s, and Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more through the 70s and early 80s. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. Now we were in the studio; a fly on the wall for freestyle sessions. Homegirl in the background starting at the 10-second mark is a whole mood. The brand was introduced in 1987 and their rap campaigns launched in 1988. - The campaign's approach not only shaped Sprite's advertising for decades but also influenced advertising's broader embrace . Sprite continue with their latest campaign 'Obey Your Thirst' where they shine the light on some of your favourite rappers life stories and in the latest episode we get . Its important for us to have an artist like that because of what hes represented to music and the art form, Oliver continues. The Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. The new campaign, "Thirst for Yours," leans into the music genre's broader role in culture. The beverage company unleashed its first Obey Your Verse campaign last summer with 16 lyrics from The Notorious B.I.G., Drake, Nas and others emblazoned on the cans. The brand further expanded into urban youth culture through a partnership with the NBA, while continuing to evolve the creative of the rap campaigns. Sprite struck a chord with the artists so that when the next series of commercials ran the next artists would say 'yes' and they connected with brand," he said. It focused on. The Thirst For Yours campaign will include several activations where hip-hop music, fashion, art and culture intersect, starting with the BET Experience Weekend and the 2019 BET Awards in Los Angeles, CA. to remember one thing, and only one thing, it should be this: Speeches (But at least its ranked near the bottom; #97.). 2023 Vibe Media, LLC. Sprite es una marca famosa reconocida mundialmente de bebida gaseosa con sabor a limn. After 25 years, Coca-Cola Co.'s Sprite is moving from its "Obey Your Thirst" tagline to "Thirst for Yours" and from rap to hip-hop, AdAge . 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Sprite turns scannable bottles into tickets for virtual hip-hop Sprite and The Fader have a history that dates back to the mid-1990s, when Fader co-founder Rob Stone worked on the brand's "Obey Your Thirst" campaigns in its early years. 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In 1994, Sprite cemented its status as the signature soft drink of hip-hop culture with the launch of a groundbreaking series of ads under the "Obey Your Thirst" tagline. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why they're scared of him. Sometimes the slogan "Obey" would be used as a more simple saying and implied a psychological connection to the product and its past slogans. Obey Your Thirst featured some of the most authentic artists in hip-hop culture at the time, including Pete Rock & C.L.