The company was founded in 1924 and has gained much popularity now. The PESTLE analysis is a concept first mentioned by Harvard Business School professor Francis J. Aguilar. L - Legal. (DOC) BERRYL"S PESTEL ANALYSIS | Noorazian Noordin - Academia.edu Its a huge moral and ethical issue because the Ivory Coast is known to enforce child labor. He introduced the framework back in 1964 in his book " Scanning the Business Environment ". Note on the U.S. Chocolate Market case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. Those that cant afford it are also a problem because well, theyre not buying the chocolate. It is important to note that the Chocolate Confections Corporation PESTEL Analysis will be market specific, and the implications of the factors change for a company when the market . Out of which, her per capita income was 50,844 US dollars and it's 10th highest in the world. For example it has been extremely difficult for US companies to enter UK health market as UK health system is a nationalized system and everything goes through contracts at national level. The rest of the billions of bottles end up polluting the ocean and endangering sea life. But even then, recession did play its part as the company managed only to hit the lower end of its 4%-6% revenue for 2009, the peak of the recession. Quality control: Advanced technology such as spectroscopy and X-ray analysis are used to improve the quality and consistency of chocolate products. This is an out-of-the-box usage of technology that hands Hersheys a competitive advantage. Mars Incorporated. Nestle 10. The total retail value of the U.S. market for chocolate was estimated at $13.7 billion in 2002, a 10.2% increase from 1998. In fact, Cadbury was able to gain a 30% increase in its annual profits, predominantly from the sales of Dairy Milk and Trident. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. - Nature of Social Contract between Government & Society Before entering into a market Chocolate Hawkins needs to understand the nature of social contract between government and society. Cultural norms: Chocolate is often associated with indulgence and gift-giving in UK culture, which may impact consumption patterns and marketing strategies. Raw material prices: Fluctuations in the prices of cocoa, sugar, and other ingredients can affect the cost of production and ultimately the price of chocolate products. Employment laws and regulations, such as those related to minimum wage, working hours, and health and safety. Available to download is a free sample file of the Chocolate Market report PDF. - Likelihood of Entering into an Armed Conflict From the information in the Note on the U.S. Chocolate Market case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. SWOT and PESTEL Analysis of Nestle - UKEssays.com By 2008, the company had expanded its operations into four countries and Digital Chocolate was one of the top developers of soloplayer games for standard mobile phones and iPhones. Chocolate Gourmet should be aware of presence of such practices in a country. Pestel analysis of chocolate industry england Free Essays - StudyMode - Government Spending As mentioned in the political factors, government of the country is running deficit budgets. - Technology transfer and licensing issues for Chocolate Gourmet laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Chocolate Gourmet can avoid shakedowns and IPR thefts. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism . (PDF) Pestle Analysis Introduction - ResearchGate Secondly governments from all parties adhere to the treaties made by the previous governments. Due to favourable political factors, Amul company achieved a growth of 11.35% in its operating units in Kolkata, Pune and Mumbai. According to the date compiled by CNN Money, the Philippines is projected to be the fourth fastest in the world, that has a GDP at 6.7%. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. Pestle on chocolate industry in the uk Free Essays | Studymode Despite the popularity of chocolate in the United States, many analysts believed that the market was far from saturated, noting that European per capita consumption of chocolate remained considerably higher than that of American consumers. Research Methodology 4. They also have the Nourishing Minds program, designed to provide children with basic nutritional needs. SWOT analysis of Amul Chocolates - Marketing91 Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. PESTEL Analysis & Environment Analysis The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. But while chocolate and other products sold by the company are socially acceptable worldwide, Cadbury has been on the receiving end of controversies, the recent one involving Cadbury products being Halal Certified to cater to Muslim markets around the world. Cadbury made diverse sorts of chocolates and different items which are sold in a few nations around the globe. Some of the economic factors that Chocolate Hawkins should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Its installed specifically for their Twizzler candies. In highly hierarchical societies the power of decision making often reside at the top. The snapshot of this . Factors that should be consider while launching a new product i.e Political, Economic, Sociological, Technological, Legal and Environmental and the questions we should take under Consideration Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. Many US companies have incurred losses in Mexico in regular forex crisis in that country. Chocolate Hawkins should be careful about the history of forex risk before entering new market. It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. Case Description of Digital Chocolate Case Study Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. Chocolate Hawkins can make strategies based on the stable political environment. Chocolate Gourmet should have capabilities to navigate under this hyper sensitive environment. Introduction 2. A Comprehensive Project report on Chocolate Industry Bhavik Parmar Follow Co-Founder And MD at KadiBuddy Advertisement Advertisement Recommended Final report on chaco Shailesh Kumar 3.7k views 66 slides Chocolate industry project report hasnain2 6.2k views 74 slides Chocolates & confectionery Varun Deshpande 18.6k views 29 slides - Data Protection Laws Chocolate Gourmet needs to assess what are the data laws in the country and what it needs to do to comply with them. Our Twitter PESTLE analysis highlights the external factors, like political, economic, social, and technological ones, Cybersecurity is an increasingly important field of work. Switzerland Chocolate Market Report 2023 (Global Edition) Market Overview 2023-2028: The India chocolate market size reached US$ 2.4 Billion in 2022. it can be said that PESTEL analysis is a useful framework to understand the external environment in which an organization operates. Developing strategies that can capitalize on Chocolate Gourmet strengths and help mitigate weaknesses and impact of threats of macro-environment. - Research and Development Investment Levels If there is high level of investment in technology development sector then there are high chances of building a self sustaining ecosystem that drives innovation. Some social factors that may affect the chocolate industry in the UK include: Changing consumer preferences: Consumers in the UK are becoming more health-conscious and may seek out lower-calorie or healthier chocolate products. Strengthening of democratic institution will foster greater transparency and reduce the level of corruption in the country. The Brazilian chocolate market is projected to witness a CAGR of 4.12% during the forecast period 2022-2027. Like with most food products, the major multiples have substantial buying power, and often buy directly from chocolate manufacturers. - Unrest within the Country & Chances of Civil Unrest We dont think that Chocolate Hawkins business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. * Cadbury 's occupy about 72% of the chocolate /confectionery market with Dairy Milk Five Star Perk Gems * The organized sector in chocolates constitutes 40%. - Cost of Production and Trends Chocolate Hawkins should assess - What are the cost of production trends in the economy and level of automatization. -Recycled, recyclable and biodegradable packaging. At EMBA PRO, Product Positioning 15. Chocolate Gourmet can make strategies based on the stable political environment. The market size for Switzerland Chocolate in 2021 was estimated at around USD 1.63 Bn. Thus significantly impacting the ability of Chocolate Hawkins to build sustainable competitive advantage Traceability: Technology such as barcoding, RFID (radio frequency identification), and blockchain are being used to enhance traceability of the chocolate supply chain, from cocoa bean to finished product. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. In-depth industry statistics and market share insights of the Chocolate Market sector for 2020, 2021, and 2022. PEST is an acronym for Political Economic Social and Technological factors which are used to assess the market for a business. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Chocolate Gourmet. While also keeping the ingredients simple to maintain environmental sustainability. Chocolate Hawkins needs to be careful about building marketing strategy that is dependent on Purchase on Credit consumer behavior. Chocolate Industry Analysis - UKEssays.com Hersheys also adopted technology to move people further down the grocery aisle. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. In this PEST analysis of Cadbury, we saw how this leading chocolate company has dealt with external factors in the UK and in many other countries as well. PEST/PESTLE Analysis - ACCT/FIN_420: Cannabis: Challenges and The Chocolate Confections Corporation PESTEL Analysis will look at the external factors - political, economic, social, technological, environmental, and legal. - Attitude towards Authority Various cultures in different part of the world have different attitude towards authority. - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. -Environmental policy is very important to Lindt and Sprngli. Chocolate Mould Market Share, Size Global Growth Analysis, Trends, Industry Analysis, Key Players and Value,Opportunity Forecast to 2025 Posted o. Wednesday, 01 March 2023 08:34 GMT. All Rights Reserved, Political factors: The politics and policies of chocolate, Economic factors: All problems, all the time, Social factors: A dedication to social responsibility and favor, then poor sales are obviously their fault, adopting new technology to create better treats, add this A.I technology to every one of their lines, the consumer pushback against their usage of the Ivory Coast (and potentially child labor), Twitter PESTLE Analysis: 6 Notable Factors Affecting the Social Network, How to Pursue a Career in Cybersecurity: 7 Professional Tips to Follow, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor.